BankGrow Expo | Florida Bankers Association | 1001 Thomasville Rd UNIT 201 | Tallahassee, FL 32303

KEYNOTE ADDRESSES

Competing for People: Strategies to Become a Top Talent Magnet
Ed Krow, SPHR, CCP, SHRM-SCP
Speaker & Author

Are job vacancies hurting your bottom line? You're not alone. We're in a job seeker's market, and the old method of recruiting won't cut it. Most companies are still posting a job description and expecting lots of applicants - but that is a thing of the past.

The best talent is already employed and needs to be sold on why they’ll be happier at your company. Today’s workforce is researching your company to see if your core values align with the contributions and difference they want to make in their communities and the world. They are looking online for evidence that you walk your talk, and that the employee experience is what you claim it is.
In this session you will learn how to captivate and convert the job candidates you want and leverage your culture to market your brand as the best place to work.

You can attract the top talent you need to meet your business objectives, but in today’s market, you must build a strong employment brand and nurture job candidates like you do with your customers.
Discover and apply the strategies necessary to lower job vacancies and align your culture and values to the talent your company needs to grow in a job seekers market.

Attendees will discover:

How to create a culture that today’s talent wants to be part of and support long term
How to identify gaps in your candidate experience that may be driving away top talent
Employment brand marketing tactics to reach job seekers where they are looking
How to assess your careers page or site for obstacles to the application process
What you can do to your job postings to make them convert now
Real-life examples and

Navigating Today’s Security Landscape: Cyber, Fraud, and Physical Threats

Larry Zelvin, Executive Vice President and Head of Financial Crimes Unit
BMO Financial Group

Words That Win: Elevating Your Brand with Powerful Communication
MJ Whalen, MBA, Speaker, Author, Consultant & Human Resources Executive
Two Partners

The AIDET Communication Non-clinical Meeting Framework™ is a structured approach designed to enhance workplace communication, leadership effectiveness, and team engagement. This presentation explores how professionals can apply AIDET principles to improve 1:1 interactions, team meetings, client communications, and brand messaging. By setting clear expectations, fostering transparency, and strengthening relationships, participants will gain practical strategies to enhance audience engagement, trust-building, and brand consistency. Whether leading teams or crafting external communications, attendees will learn how structured messaging drives influence, credibility, and long-term success. The session includes interactive exercises to ensure attendees leave with actionable techniques they can immediately apply in their professional roles.