BankGrow Home > Marketing Track Workshops

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MARKETING TRACK WORKSHOPS

Navigating New FDIC Logo Requirements, Advertising rules & Unlocking Potential Marketing Opportunities

• Michael Maricelli, CIA, CISA, AAP,Senior Financial Institutions Consultant
  Saltmarsh, Cleaveland & Gund

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AI-Powered Concierge Banking: The End of One-Size-Fits-All Banking Forever

• Key Premise: With continued financial uncertainty and fraud as growing concerns, banks must go beyond traditional services to build trust and financial security. Concierge banking, powered by AI and personalized insights, can be the key differentiator.
• Main Points:
  • Why financial security isn’t just about fraud protection, it’s about proactive financial wellness.
  • The role of AI in providing hyper-personalized banking experiences that anticipate customer needs.
  • How concierge-style banking fosters deeper relationships and long-term customer loyalty (return of the human touch powered by tech).
  • Case studies of FS companies successfully integrating high-touch and high-tech solutions.
  • The competitive advantage of embedding financial security into a premium, tailored service model.

 

• Corey LeBlanc, Co-Founder | COO | CTO
  ​Locality Bank

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Modern Community Bank Marketing: From Branding to Digital Success

• Courtney Blackburn, Chief Marketing Officer 
  ​First Federal Bank 

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Communication During a Crisis
You’ve just had a critical incident at your business. Reporters are waiting outside with cameras. Are you ready? There’s a way to make sure you won’t be searching for answers when you find yourself in this position. The 24-hour news cycle means local news organizations are hungrier than ever for fresh content and credible experts. This session will make the case that developing relationships with local media and saying “yes” when they call for your help will pay off for your reputation, your business and your bottom line.

• Pat Dix, VP, Strategic Alliances
  ​SHAZAM

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Talking With CFO’s About The Importance of Marketing

• Sharon Cook, Vericast